03Full-Stack·2024
Bizmilla
A peer-to-peer marketplace connecting entrepreneurs with investors.
- 2.3×
- Investor engagement
- 5
- People led
- Live
- In production
Bizmilla matches founders with investors — which means the whole product lives or dies on discovery. I led a small team building the search and filtering experience that lets investors find the right startups, and ran experiments to make those connections actually happen.
My role
Led development across a team of four engineers and one designer — feature planning, delivery, and the calls about what to build next. This was as much about keeping a small team aligned as it was about writing code.
What we built
- Discovery workflows letting investors filter startups by industry, funding stage, and investment preferences.
- Optimized search-UX variants tested through A/B experimentation to find what actually drove engagement.
- A marketplace foundation in React and Node.js built to make the two sides of the market find each other faster.
Result
Increased investor profile engagement 2.3× by treating search as a product to be tested and iterated, not a feature to be shipped once.